Shoes : Zara, Top : Zara, Pants : Tally Weil, Male underpants : Sloggi and Puma
Car : Mini Cooper S with Crown Spoke Light Alloy Wheels, Body Colour : Dark Silver Metallic,
Mini Cooper by BMW
Advertising for cars was about Speed and S@x. It moved up, thanks to Renault and their Espace, to Family. The last knocks were about versatility, mixing space and family with surviving under each circumstances.
What now, as cars, due to new security rules and ecological issues, seem to become an universal commodity, without any branding. Cars as comfort tools only, to move from point A to point B.
How will it impact advertising? Shall we only show how a car can be used, for example as a changing room?
The model can tell you something about comfort and using it as a tool only.
More to follow soon.
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